Absolutely Insightful Episode 3 | Media Planning and Buying

In this episode two AI generated characters are discussing how AI is transforming media planning and buying. AI-powered platforms automate ad placement, optimising channels and timing for maximum reach. Programmatic advertising uses AI for real-time bidding and precise targeting. Media planning tools offer competitor analysis and budget recommendations, while Customer Data Platforms (CDPs) integrate data for improved targeting and re-targeting campaigns.