Absolutely Insightful

Absolutely Insightful Episode 6 | Reflection

After letting AI take center stage on this guide to using AI in Advertising, our 3 hosts, Marina, Plum, and Elliot discuss their thoughts on what the AI has done well, what it didn't quite get right, and what this means for Advertisers in general.

Absolutely Insightful Episode 5 | Regulations

This episode outlines the complexities of UK AI regulations within the advertising industry. Sections cover fundamental aspects of AI regulations, highlighting challenges like algorithmic bias and global inconsistencies. Real-world examples illustrate both successful ethical applications and regulatory breaches. Future trends and solutions are explored, emphasising the need for proactive compliance from all stakeholders

Absolutely Insightful Episode 4 | Analysing Campaign Effectiveness

The episode focuses on AI to improve advertising campaign effectiveness. AI-powered tools offer detailed performance analysis, enabling ongoing optimisation. Attribution tools track user journeys to pinpoint successful conversion drivers. Furthermore, machine learning identifies performance patterns, providing valuable insights. Finally, sentiment analysis gauges audience responses, combining quantitative data with qualitative feedback

Absolutely Insightful Episode 3 | Media Planning and Buying

In this episode two AI generated characters are discussing how AI is transforming media planning and buying. AI-powered platforms automate ad placement, optimising channels and timing for maximum reach. Programmatic advertising uses AI for real-time bidding and precise targeting. Media planning tools offer competitor analysis and budget recommendations, while Customer Data Platforms (CDPs) integrate data for improved targeting and re-targeting campaigns. 

Absolutely Insightful Episode 2 | Content Creation

The episode focuses on how AI is revolutionising content creation allowing for quicker production and personalised outputs. Generative AI tools produce various content formats, catering to specific audiences. Dynamic platforms automate ad customisation for diverse demographics. Furthermore, predictive analytics enhance creative effectiveness by identifying successful content elements. This ultimately leads to more efficient and targeted marketing strategies. 

Absolutely Insightful Episode 1 | Consumer Insight Discovery

In this episode we made AI discuss it’s role in advertising in providing consumer insights through social listening, Natural Language Processing and more, allowing advertisers to create more effective advertising strategies